In 2012, me and my friends, Rui and Miguel, dreamed up a business that also donated money to charities. It was investors that told us they would be interested if we developed the charity angle even more strongly, giving the lie to the idea that commercial mechanisms cannot be used to fundraise. We are now certain that social good should not be a niche activity but be built into every aspect of people’s lives, including profit-making businesses. Our model proves it and we are offering you the chance to become part of it through ourequity crowdfunding campaign (of which more later).
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