Secret City Trails is looking for a Senior Digital Marketing Specialist
Our mission is to preserve the authenticity of cities through the power of play.
Secret City Trails takes travellers and locals on urban adventures - or city discovery games. During the games you solve a trail of riddles via our web app. Using a web app means no downloads are needed, just a little data. As you solve the riddles you explore a city's hidden gems and unlock stories about the sights and area you are in, as well as (secret) recommendations to wonderful cafes and bars.
The trails are a playful, off-the-beaten-track and self-guided way of discovering a city.
We work with local game builders to develop the games, (anyone can sign up on our platform to bring a game to their city!) and our aim is to have a community of over 300 game builders.
This means we’re on the hunt for an enthusiastic marketing specialist to help us sell these incredible experiences!
About the role:
Your role will focus on helping us build a strong travel brand and increasing our direct (B2C) sales.
Your focus for next year is
Developing and executing the overall marketing strategy (using what’s already been done and taking it all to the next level!)
Build a strong online marketing plan; focused on experimentation and conversion
Analysing, optimising and running our Google Ads, Facebook and Instagram
Advertising (our existing channels) + maximising the conversion on the respective landing pages
Finding channels with the lowest CPA possible - thus, constantly testing new channels
Owning the marketing funnel
Helping to devise and implement a technical SEO and content strategy, working alongside the co-founders
Supporting any business development activities
you have between 2-4 years of experience in online/digital/social media marketing
you are a digital marketing and social media guru, and are especially proficient in Instagram / FB
Management and Google Ads - you have a proven track record of building CPA focused campaigns across digital channels
you speak fluent English (other languages are a plus!)
you thrive in an environment where you have creative freedom to communicate with our users
you have a burning desire to get *shit* done
you propose new ideas beyond your daily role; you help us build a great company!
you enjoy challenges and an unstructured environment
We're a small team with a lot of space for growth. As our first full time marketing hire, you can grow way beyond the tasks outlined above. You get out what you put int. We're in a sunny office downtown Lisbon. We are part of a growing and international startup community at Startup Lisboa. We have flexible working culture.
Apply online by sending your CV and a short motivation letter (in a format of your choice) to firstname.lastname@example.org - please include your salary expectations. Both in English. If we see a fit, we'll invite you for an interview (in person or via video call). If successful in the first interview, we will ask you to complete a short task to learn more about your ways of working. This will be followed by a second round of interviews.