Secret City Trails is looking for a Senior Digital Marketing Specialist

About Us:
Our mission is to preserve the authenticity of cities through the power of play.
Secret City Trails takes travellers and locals on urban adventures - or city discovery games. During the games you solve a trail of riddles via our web app. Using a web app means no downloads are needed, just a little data. As you solve the riddles you explore a city's hidden gems and unlock stories about the sights and area you are in, as well as (secret) recommendations to wonderful cafes and bars.
The trails are a playful, off-the-beaten-track and self-guided way of discovering a city.

We work with local game builders to develop the games, (anyone can sign up on our platform to bring a game to their city!) and our aim is to have a community of over 300 game builders.
This means we’re on the hunt for an enthusiastic marketing specialist to help us sell these incredible experiences!


About the role:
Your role will focus on helping us build a strong travel brand and increasing our direct (B2C) sales.

Your focus for next year is

  • Developing and executing the overall marketing strategy (using what’s already been done and taking it all to the next level!)

  • Build a strong online marketing plan; focused on experimentation and conversion

  • Analysing, optimising and running our Google Ads, Facebook and Instagram

  • Advertising (our existing channels) + maximising the conversion on the respective landing pages

  • Finding channels with the lowest CPA possible - thus, constantly testing new channels

  • Owning the marketing funnel

  • Helping to devise and implement a technical SEO and content strategy, working alongside the co-founders

  • Supporting any business development activities


Your skills

  • you have between 2-4 years of experience in online/digital/social media marketing

  • you are a digital marketing and social media guru, and are especially proficient in Instagram / FB

  • Management and Google Ads - you have a proven track record of building CPA focused campaigns across digital channels

  • you speak fluent English (other languages are a plus!)


Your attitude

  • you thrive in an environment where you have creative freedom to communicate with our users

  • you have a burning desire to get *shit* done

  • you propose new ideas beyond your daily role; you help us build a great company!

  • you enjoy challenges and an unstructured environment


Why join?
We're a small team with a lot of space for growth. As our first full time marketing hire, you can grow way beyond the tasks outlined above. You get out what you put int. We're in a sunny office downtown Lisbon. We are part of a growing and international startup community at Startup Lisboa. We have flexible working culture.


The process
Apply online by sending your CV and a short motivation letter (in a format of your choice) to hello@secretcitytrails.com - please include your salary expectations. Both in English. If we see a fit, we'll invite you for an interview (in person or via video call). If successful in the first interview, we will ask you to complete a short task to learn more about your ways of working. This will be followed by a second round of interviews.