About the project:
Vertty has reinvented the concept of the beach towel, carrying the sophistication of the city to the casual setting of the beach.
Based on a philosophy of evolution, the brand created a model that explores the full potential of a common object.
With a new design, larger size and lighter weight; presenting a waterproof pocket and a colorful variety, the Vertty towel is an accessory that not only fulfills its role but represents a stance.
This stance embodies a different look on life, a new angle. Things don’t have to be just what they are supposed to. Vertty and its team believe that even the ordinary can become distinct.
Because style is not about money or status.
It’s about taste and attitude.