We'll discuss how to identify your target market, and more importantly how to find the early-adopters within that market.
For startups it is essential to do this right. Most companies will not be interested in a new product from a new company, simply because of their natural attitude towards innovation. You need to figure out how to identify those that will adopt your technology first, and focus all your efforts on them.
Host: Vicent Jong
Vincent looks back on more than 10 years of experience in sales and startups. He has sold a wide variety of products and services, ranging from telesales of men's underwear to selling recruitment services to corporates and distributing an e-commerce product. Deal sizes range from a few Euro to double digit millions euros and he has done business in over 30 countries.
He founded Thrive for Email earlier this year. The sales productivity tool automatically keeps track of your follow ups, which is the key to being successful at sales, especially in the very beginning. In addition, he supports startups as mentor at accelerator programs like Startupbootcamp in Amsterdam and organizes sales seminars to help get startups get started with sales.
* Startup Lisboa Members Only